a few from the vault…
CREATIVE DIRECTION
Bringing together the worlds of F1, rap and Google Chrome all in the name of SPEED
It’s the collab you never saw coming. Seriously, never. I was part of the creative team that cracked, developed and created the moonshot idea "MPH vs. BPM" starring Busta Rhymes, Lil Yachty and Lando Norris as they come together to see if they're as fast as Chrome. In a fast and furious 11 weeks, we brought to life a hero spot and an open verse rap challenge on TikTok, inviting audiences around the world to try to rap as fast as Lando Norris drives. The campaign was recognized by AdAge (Editor’s Pick), AdWeek, The Drum, Media Post, and shots. Oh and Ludacris commented “🔥🔥🔥.”
Showing the
world how we can outsmart waste
ATTN: partnered with Mill, a brand new full-service waste device that transforms your food scraps into food grounds for chickens, to create a series of informative, social-first videos to amplify their launch. Through a thoughtful blend of expert advice, explainers and co-founder-led interviews, we showed the world just how HUGE our waste problem is — and how Mill can absolutely outsmart it.
Making money conversations a good time with Tiffany Haddish
I led the creative development for Hotline Cha-Ching, a financial hotline series in collaboration with Chime x Tiffany Haddish. Through Tiff’s comedic chops, personal reflections and audience participation, that money advice was hilarious and super shareable. It resulted in a 26% increase in brand awareness and 1 in 3 viewers watched it to completion.
Rallying Fortune 500 companies to
work towards a net-zero future
I managed a team of designers and copywriters to create content for Amazon’s The Climate Pledge’s B2B and B2C comms across LinkedIn, Twitter, and Instagram. The goal? Influence and educate business leaders around the benefits of being a part of TCP’s community and showcase sustainable innovations. We translated heavy data, insights, and global issues into entertaining, beautiful and accessible content.
Bringing an icon to TikTok 👑
I was the creative lead on all things ATTN: TikTok Studio - developing our capabilities materials and creative best practices, while also pitching new business. The biggest ✅ of my career so far/life? Winning the Barbie and UNO TikTok business. I led client workshops, platform 101 executive sessions, and content development, helping build the creative team to oversee all TikTok AOR services for these two beloved, nostalgia-filled brands.
COPYWRITING
Getting creative with ‘shrooms
I mean, this was just fun. I collaborated closely with the Vehicle Chocolates team to create their brand mission statement, website copy, and product packaging copy. One of my favorites:
We’ve wedged ourselves in between the centuries-long battle of “Savory vs. Sweet” with the creation of our Turmeric Black Pepper bar. Tangy, peppery, and unbelievably bold, Turmeric Black Pepper dances the line of savory and sweet, circling notes of organic dark chocolate packed with lion’s mane, red reishi, chaga and cordyceps to create health benefits that feel as striking as the flavor tastes.
Bringing electricity to the city streets
I developed headlines and web copy for Pedal Electric, a sleek, urban-commuter electric bike designed for adventure and sustainability. A few favorites:
Where an instinct for adventure meets an intention for the planet.
Recharge your routine.
Designed for coffee pickups, morning sessions and avenue adventures.
Built for the beach-to-brunch reservation.
ROGUE CREATIVE
Oops! I did it …
I lead the digital efforts for The Zone: The Britney Spears Experience, collaborating closely with the experiential producers, PR and internal management teams to build The Zone’s website, social channels, email marketing and paid media strategies. In a producer-meets-strategist-meets-account lead role, I oversaw all client communication, created web, email and social copy and managed partners for all creative asset development across print, digital and social.
Building a brand that made it onto Shark Tank
Sometimes a pandemic side hustle turns into a very real business that makes its way to Shark Tank. I helped develop the brand identity and positioning for Liberate, a mental wellness platform for individuals and businesses that blends meditation, community, journaling, and mindful movement. Mom, Mark Cuban saw my work! ✨
Celebrating Legends (and their cars) all over the country
As lead creative producer at Race Service, I was the creative glue between client, producers, and editors for the multi-city, summer long HotWheels Legends Tour. The doc-series highlighted custom car builds and their owners — with the lucky winner earning the HONOR of having their vehicle turned into an actual HotWheel. 🚙