Creative strategy with a bad case of resting happy face™

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“Free Samples”

means you get

to try a lot of things. That’s how I ended up here.

It also doesn’t hurt that Samples is my last name. I’ve done creative strategy for major brands, start ups, agencies, studios, and platforms.

To me, creative strategy is a beautiful blend of copywriting, concepting, creative direction, jamming with design + strategy, razzling + dazzling for the new biz pitch, consuming Internet culture, and likely getting lost in TikTok. Yup, I love TikTok.

A Few Completely Unsolicited Testimonials

"…BUT what I wanted to share with you most of all is the client said to tell Rachel how incredible the work has been and how much he appreciates the thoughtful ideation.”

—  OVERHEARD ON SLACK AT ATTN:

"We engage Rachel on a wide mix of marketing/creative projects from time to time, and without fail, she runs with it like a champ. She just “gets it” when it comes to understanding social, digital and marketing objectives. We never need to stop and explain, she just understands and runs.”

—  SHAZ SEDIGHZADEH, THE SUPPLY, OWNER

"Rachel is dope.”

—  JACOB AGAJANIAN, RACE SERVICE, PRESIDENT/FOUNDER

"Rachel filled in the gaps for what was missing, what to leave out, what not to do moving forward, and what would be extremely creative and fun to do moving forward. She crafted our mission statement, flavor profiles, taglines, and essentially all brand copy and creative direction to build and launch a brand from scratch. She was also kind enough to help us sketch out UX ideas for our eCommerce store and hold those ideas up to our competitors. As we grow this company we'll continue to lean on Rachel to make sure we're staying in our lane with our brand voice and strategy.”

—  DAVE GURLEY, VEHICLE CHOCOLATES, FOUNDER

“When I was looking to take the next step in my career, Rachel connected me to multiple opportunities including my current full time job. She always keeps an eye out for others and follows through with bringing people together.”

—   MELANIE WITKOWER, BLT COMMUNICATIONS, MANAGER OF CREATIVE STRATEGY & SOCIAL ANALYTICS