Instagram's Meme Liason

Instagram decided to trim the meme fat a few weeks ago, deleting over 100 popular meme accounts that they believe "violated Instagram's terms and services." @memeextraordinaire was one of those accounts, which had accumulated 40 million followers and over $600,000 in revenue. The memers were upset over the surprise takedown and so were the fans, calling out Instagram for their surprise attack. Lil Nas X even chimed in asking, "why is instagram purging all the meme accounts? we deserve to exist too." Instagram answered with the creation of a new role to ease the tension: introducing Instagram's new Meme Liason. This new role for the Instagram team will be part strategic partnerships, part digital publishing, and all love for meme culture and its impact.

Rachel Samples