Challenge: How do we pump personality into the cloud computing industry?
Working alongside the design team at ToyFight, I revamped the tone of voice and copy across DoiT International’s brand new website.
Challenge: Create the digital identity for The Zone, the first-ever Britney Spears fan experience.
*insert violin sound from the beginning of “Toxic”*
I lead the digital efforts for The Zone, collaborating closely with the experiential producers, PR and internal management teams to build The Zone’s website, social channels, email marketing and paid media strategies. In a producer-meets-strategist-meets-account lead role, I oversaw all client communication, created web, email and social copy and managed partners for all creative asset development across print, digital and social. The Zone has been featured in The New York Times, Billboard, Rolling Stone and more. Get in The Zone. Seriously, go for it, it’s great.
Challenge: How do we get the world to use Facebook Stories?
It starts with telling familiar stories from Facebook’s very own account. As part of the creative team, I developed scripts and visual playbooks to develop videos incorporating different characters using Facebook Stories in their everyday lives. Think story within the Story to effectively show you how to use Stories. Broadcast from Facebook’s very own Story account, these educational videos reached over 1 billion people.
a few more from the vault…
