The Origin Story


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People often tell me I'm

 

"their first"...

...when it comes to meeting someone from Delaware. I'm happy to oblige. I hail from the First State and studied Television, Radio and Film at Syracuse University, which is where I got my first taste of "new media entrepreneurship." I signed up for an entrepreneurship elective class my senior year, going into it with absolutely nothing. Most of my classmates had already formed LLCs and were speaking with investors for Series A funding. Cool.

I went into full blown Ocean's Eleven mode. In 8 weeks, I came up with the product concept, pitch, marketing strategy and business plan, while simultaneously assembling a team of content producers, software engineers and digital designers. I pitched in front of an audience of 500+ people and through three separate business plan competitions, my team was named Rookie of the Year in the New York State Business Plan Competition (which I still think is meant to be taken as a compliment?) and we won $12,500.  

The lightbulb went off. 

This - building an idea into a brand from scratch - needed to become my everyday. 

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I enjoy wearing multiple hats.

I like when I have my hands in all of the jars. I like when all of my ducks are in a row. I also like making fun of industry jargon. But really, I've learned that I work best when I can see any project from a 30,000 foot view - from there I can dive in to find/produce/connect the creative pieces.

When I'm not working, I am most likely "picking someone's brain" (my favorite thing), getting lost in the matrix of Medium or grabbing a breather in between games of paddleball at the beach. 

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My Ongoing Life To-Do's

• Never stop learning • Support college students/soon-to-be-graduates as they navigate their career paths • Create an experiential event series a la Museum of Ice Cream • Thank the Pixar team for all that they’ve done and continue to do every day • Keep expanding my knowledge of early 2000's R&B • Drink more water •