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Yes, Samples is my last name. “Free Samples” means you get to try a lot of things. That’s how I ended up here. To me, creative strategy is a beautiful blend of copywriting, concepting, creative direction, jamming with design + strategy, razzling + dazzling for the new biz pitch, consuming Internet culture, and likely getting lost in TikTok. Yup, I love TikTok. https://www.heyfreesamples.com/contentcreation-heyfreesamples daily 0.75 2023-03-26 https://www.heyfreesamples.com/contentcreation-heyfreesamples/2023/3/26/102622-newsletter monthly 0.5 2023-03-26 https://www.heyfreesamples.com/contentcreation-heyfreesamples/may2022 monthly 0.5 2023-03-26 https://www.heyfreesamples.com/contentcreation-heyfreesamples/42921newsletter monthly 0.5 2021-05-02 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1619968889765-IWPGNV5VOXEHJO2KU4JV/Screen+Shot+2021-05-02+at+8.21.15+AM.png Content Creation - 4.29.21 Newsletter https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1619969288135-RLBH8J06CF0Q54CC07H7/ElSupra_Feature3.jpg Content Creation - 4.29.21 Newsletter https://www.heyfreesamples.com/contentcreation-heyfreesamples/41321newsletter monthly 0.5 2021-05-02 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1619490785002-GNLSTFUOE8QVYJAO3P48/c7c078cc-8cbb-4331-afa3-8e924886ee5b.jpg Content Creation - 4.13.21 Newsletter https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1619490801025-A5F2L922EILS1JCWXJDD/c0847e87-c87d-45c4-8343-0dc48f2ff941-1.png Content Creation - 4.13.21 Newsletter https://www.heyfreesamples.com/contentcreation-heyfreesamples/2021/4/26/nightwalkers monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1619491313480-8BWAOOZO6TJZ80J2A90R/nightwalkerillustration.jpg Content Creation - Nightwalkers https://www.heyfreesamples.com/contentcreation-heyfreesamples/2021/4/26/your-baseline monthly 0.5 2021-04-27 https://www.heyfreesamples.com/contentcreation-heyfreesamples/category/newsletter monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/newsletter monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/vaxxed monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/heyfreesamples monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/waxed monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/design monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/content monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/creation monthly 0.5 https://www.heyfreesamples.com/contentcreation-heyfreesamples/tag/creative monthly 0.5 https://www.heyfreesamples.com/stocklist daily 0.75 2016-02-25 https://www.heyfreesamples.com/afewsamples daily 0.75 2020-02-18 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1564187887614-H00HCNR3SPTF4JZV6P8L/newhero.jpg My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1581985435869-T6FTEAMRHSHMMZ7L5T74/Screen+Shot+2020-02-17+at+4.23.32+PM.png My Work (So Far) - Challenge: How do we pump personality into the cloud computing industry? Working alongside the design team at ToyFight, I revamped the tone of voice and copy across DoiT International’s brand new website. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1581984650908-JDJDRKAPV4XAUVSY6R44/Screen+Shot+2020-02-17+at+4.10.35+PM.png My Work (So Far) - Challenge: Create the digital identity for The Zone, the first-ever Britney Spears fan experience. *insert violin sound from the beginning of “Toxic”* I lead the digital efforts for The Zone, collaborating closely with the experiential producers, PR and internal management teams to build The Zone’s website, social channels, email marketing and paid media strategies. In a producer-meets-strategist-meets-account lead role, I oversaw all client communication, created web, email and social copy and managed partners for all creative asset development across print, digital and social. The Zone has been featured in The New York Times, Billboard, Rolling Stone and more. Get in The Zone. Seriously, go for it, it’s great. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1581985716958-JDV958GUBNK2FLLE1JQ8/Screen+Shot+2020-02-17+at+4.28.12+PM.png My Work (So Far) - Challenge: How do we get the world to use Facebook Stories? It starts with telling familiar stories from Facebook’s very own account. As part of the creative team, I developed scripts and visual playbooks to develop videos incorporating different characters using Facebook Stories in their everyday lives. Think story within the Story to effectively show you how to use Stories. Broadcast from Facebook’s very own Story account, these educational videos reached over 1 billion people. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1581983655243-0E4WDF569JVQWWYJHHJF/Screen%2BShot%2B2019-08-05%2Bat%2B8.49.50%2BPM.jpg My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063100158-0OVA2AHBVFS1F55CV3NO/Screen+Shot+2019-08-05+at+8.41.07+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063034352-C32ZE8IO2B9151RM2KU0/Screen+Shot+2019-08-05+at+8.34.10+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063011146-BZYRQAKB928XRN100BHW/Screen+Shot+2019-08-05+at+8.37.25+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063022261-G2U8GPK524QG1U9UERPG/Screen+Shot+2019-08-05+at+8.39.13+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1581986432343-JW5O7L9NTBU700LFM6UH/Screen%2BShot%2B2018-10-19%2Bat%2B2.19.26%2BPM.jpg My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1539984032295-3OGMDW7DU3VHBXZP0BN5/Screen+Shot+2018-10-19+at+2.19.38+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1539984035395-JSUJ6VM30EPMPR01CQPV/Screen+Shot+2018-10-19+at+2.19.48+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1539984043108-JHKLXH2K73RU9L34RG1D/Screen+Shot+2018-10-19+at+2.19.59+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1539984037537-J40JK15PSKJQP491A7XR/Screen+Shot+2018-10-19+at+2.20.07+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188421378-ZJA8SDTKOVF737ON2YCK/Screen+Shot+2018-04-23+at+6.08.49+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188690780-F6P4QTIGCUY2Y3YTK0SG/Screen+Shot+2018-05-01+at+8.30.02+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188697660-8YWRJ5THZCC2FSA15PUK/Screen+Shot+2018-05-01+at+8.30.22+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188693436-6VQYO00ICVHBHBN4K7DZ/Screen+Shot+2018-05-01+at+8.30.56+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188539225-BIRNIJLRCD1M8E1CPMYU/Screen+Shot+2018-04-08+at+9.33.14+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188757406-7CI8DSD1S5W5EGHZ77RU/cardfront-07.jpg My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188759823-KO1KFDQD82DUDG6AXB8X/10396530_10202164316257892_1231436945_n.jpg My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188845750-DSV7N14SI8WQEAGB2GBZ/Screen+Shot+2018-04-23+at+6.13.30+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525188852591-H7DOX7NSZIVACS2PM5QI/Screen+Shot+2018-04-24+at+9.38.11+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189650983-06KN68C4D34QI80KB0IB/Screen+Shot+2018-05-01+at+8.46.50+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189649549-68GPMQ3G0ON1WHPWAWOJ/Screen+Shot+2018-05-01+at+8.44.05+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189647869-57SBUF0HL20QXDYEUDMU/Screen+Shot+2018-05-01+at+8.43.35+AM.png My Work (So Far) - Race Service | Brand Bible Created Race Service’s first brand bible and capabilities deck, outlining their tone of voice, history and services. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189658034-7SF2VEQ3Y5SZAWCMVIPI/Screen+Shot+2018-05-01+at+8.45.42+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189906085-RX4274K433HL9V2MGM9I/Screen+Shot+2018-05-01+at+8.50.00+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1525189899815-UR5WPODE1ZIT331V9JU9/Screen+Shot+2018-05-01+at+8.49.48+AM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063003918-OSKC3R4OSLS0PEO0SAS5/weoverme_v1_02.jpg My Work (So Far) - WeOverMe Newsletter Copy and design for WeOverMe, an innovation consultancy https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063056045-9U985PU5WAZIK4O651OH/Screen+Shot+2019-08-05+at+8.35.37+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063065714-HW4QB7NINCLN6MQHOKPU/Screen+Shot+2019-08-05+at+8.35.46+PM.png My Work (So Far) https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1565063108060-TI69T0WKJIYMUI8B2WJO/Screen+Shot+2019-08-05+at+8.41.35+PM.png My Work (So Far) - Show Off Brand identity for ShowOff, an app for flexing your entertainment muscles and chatting about shows you love https://www.heyfreesamples.com/letschat daily 0.75 2020-02-18 https://www.heyfreesamples.com/about daily 0.75 2020-02-27 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1582766551390-X985XYLU81OWP46RI4V2/SAMPLES_-92.jpg About - I’m probably "your first"... when it comes to meeting someone from Delaware. I'm happy to oblige. I hail from the First State and studied Television, Radio and Film at Syracuse University. I opted for digital platforms over Hollywood lots when I moved to Los Angeles after graduation. I worked in the social strategy and branded digital content world for a few years before switching over to the traditional advertising side. Why not do your career backwards, right? Wrong. I quickly realized that a linear path in the traditional advertising world wasn’t for me. So I quit. *massive gulp* I ramped up creative side hustles to build HeyFreeSamples, a creative brand consultancy, where I focus on crafting ideas, copy, and digital-forward strategies. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1582766743453-8U3LYC9OGE7486B92QVR/SAMPLES_-89.jpg About - I’m a big picture gal. I've learned that I work best when I can see any project from a 30,000-foot view - from there, I can dive in to find/produce/connect the creative pieces. When I'm not working, I am probably "picking someone's brain” or trying to find my seat at the Hollywood Bowl. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1582766665331-B3Y4M4011F7ZU4SSMJ8K/SAMPLES_-105.jpg About - My Ongoing Life To-Do's • Never stop learning • Thank the Pixar team for all that they’ve done and continue to do every day • Drink more water • Own a Wrangler that isn’t a toy https://www.heyfreesamples.com/new-page daily 0.75 2018-05-02 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/1524630630910-XKRN8Q4FR1W0S8RM0OBH/Screen+Shot+2018-04-24+at+9.29.27+PM.png New Page https://www.heyfreesamples.com/about-1 daily 0.75 2020-08-30 https://www.heyfreesamples.com/letschat-heyfreesamples daily 0.75 2023-03-27 https://www.heyfreesamples.com/work-heyfreesamples daily 0.75 2023-08-01 https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/f58d76ab-b747-4db1-85b8-59e0efc6f182/Screen+Shot+2023-08-01+at+7.28.31+AM.png Work - Bringing together the worlds of F1, rap and Google Chrome all in the name of SPEED It’s the collab you never saw coming. Seriously, never. I was part of the creative team that cracked, developed and created the moonshot idea "MPH vs. BPM" starring Busta Rhymes, Lil Yachty and Lando Norris as they come together to see if they're as fast as Chrome. In a fast and furious 11 weeks, we brought to life a hero spot and an open verse rap challenge on TikTok, inviting audiences around the world to try to rap as fast as Lando Norris drives. The campaign was recognized by AdAge (Editor’s Pick), AdWeek, The Drum, Media Post, and shots. Oh and Ludacris commented “.” https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/f99d713d-c7a2-408a-ab66-6d1edc014b2f/Chewie_Founders_16x9_PL_V15_H264_TXTD_SUBS_230223_CS_CTM_v5_AdobeExpress.gif Work - Showing the world how we can outsmart waste ATTN: partnered with Mill, a brand new full-service waste device that transforms your food scraps into food grounds for chickens, to create a series of informative, social-first videos to amplify their launch. Through a thoughtful blend of expert advice, explainers and co-founder-led interviews, we showed the world just how HUGE our waste problem is — and how Mill can absolutely outsmart it. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/babddfef-8fce-42a3-981b-72662db9b489/247196145_550320962725580_595113635533212138_n_AdobeExpress.gif Work - Making money conversations a good time with Tiffany Haddish I led the creative development for Hotline Cha-Ching, a financial hotline series in collaboration with Chime x Tiffany Haddish. Through Tiff’s comedic chops, personal reflections and audience participation, that money advice was hilarious and super shareable. It resulted in a 26% increase in brand awareness and 1 in 3 viewers watched it to completion. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/6124c362-1493-470b-93d6-78c461876242/Screen+Shot+2023-03-26+at+4.29.02+PM.png Work - Rallying Fortune 500 companies to work towards a net-zero future I managed a team of designers and copywriters to create content for Amazon’s The Climate Pledge’s B2B and B2C comms across LinkedIn, Twitter, and Instagram. The goal? Influence and educate business leaders around the benefits of being a part of TCP’s community and showcase sustainable innovations. We translated heavy data, insights, and global issues into entertaining, beautiful and accessible content. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/69166b6e-1efb-48d4-aca6-c37a0d48917a/Screen+Shot+2023-03-26+at+4.46.03+PM.png Work - Bringing an icon to TikTok I was the creative lead on all things ATTN: TikTok Studio - developing our capabilities materials and creative best practices, while also pitching new business. The biggest ✅ of my career so far/life? Winning the Barbie and UNO TikTok business. I led client workshops, platform 101 executive sessions, and content development, helping build the creative team to oversee all TikTok AOR services for these two beloved, nostalgia-filled brands. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/26af29f6-037e-45da-8e71-3246582e9228/Screen+Shot+2023-03-26+at+1.45.41+PM.png Work - Getting creative with ‘shrooms I mean, this was just fun. I collaborated closely with the Vehicle Chocolates team to create their brand mission statement, website copy, and product packaging copy. One of my favorites: We’ve wedged ourselves in between the centuries-long battle of “Savory vs. Sweet” with the creation of our Turmeric Black Pepper bar. Tangy, peppery, and unbelievably bold, Turmeric Black Pepper dances the line of savory and sweet, circling notes of organic dark chocolate packed with lion’s mane, red reishi, chaga and cordyceps to create health benefits that feel as striking as the flavor tastes. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/690d5590-f267-4bc2-ba34-11fbfaec67fb/Screen+Shot+2023-03-26+at+1.58.20+PM.png Work - Bringing electricity to the city streets I developed headlines and web copy for Pedal Electric, a sleek, urban-commuter electric bike designed for adventure and sustainability. A few favorites: Where an instinct for adventure meets an intention for the planet. Recharge your routine. Designed for coffee pickups, morning sessions and avenue adventures. Built for the beach-to-brunch reservation. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/03cf2e64-764d-4a5a-953f-5d8b7c0ca3e6/Screen+Shot+2023-03-26+at+1.01.04+PM.png Work - Oops! I did it … I lead the digital efforts for The Zone: The Britney Spears Experience, collaborating closely with the experiential producers, PR and internal management teams to build The Zone’s website, social channels, email marketing and paid media strategies. In a producer-meets-strategist-meets-account lead role, I oversaw all client communication, created web, email and social copy and managed partners for all creative asset development across print, digital and social. https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/62e5dc7f-49f5-4b1b-9c05-796a333298c1/Liv%2Bin%2Bthe%2BTank.jpg Work - Building a brand that made it onto Shark Tank Sometimes a pandemic side hustle turns into a very real business that makes its way to Shark Tank. I helped develop the brand identity and positioning for Liberate, a mental wellness platform for individuals and businesses that blends meditation, community, journaling, and mindful movement. Mom, Mark Cuban saw my work! ✨ https://images.squarespace-cdn.com/content/v1/5abbefb94611a0dad4215644/f1259177-cf88-49c7-9b66-32f302e3716e/10000000_216629809162359_4087456964706041856_n_AdobeExpress.gif Work - Celebrating Legends (and their cars) all over the country As lead creative producer at Race Service, I was the creative glue between client, producers, and editors for the multi-city, summer long HotWheels Legends Tour. The doc-series highlighted custom car builds and their owners — with the lucky winner earning the HONOR of having their vehicle turned into an actual HotWheel. https://www.heyfreesamples.com/contact-heyfreesamples daily 0.75 2020-09-27