The Beginning


DSC_7962.jpg

People often tell me I am

"their first"...

...when it comes to meeting someone from Delaware. I'm happy to oblige. I hail from the First State and studied Television, Radio and Film at Syracuse University.

I opted for digital platforms over Hollywood lots when I moved to Los Angeles after graduation. I worked in the social strategy and branded digital content world for a few years before switching over to the traditional advertising side. Why not do your career backwards, right? Wrong. I quickly realized that a linear path in the traditional advertising world wasn’t for me.

So I quit. *massive gulp*

I ramped up creative side hustles into main hustles to create HeyFreeSamples, a creative strategy shop.

Currently, I spend my time crafting copy, ideas, digital-forward strategies and designs for companies and products that want to humanize and modernize their brand.

My AREAS OF FOCUS

COPYWRITING, BRAND STRATEGY, DESIGN & PITCH DECK DEVELOPMENT

DSC_8008.jpg

I enjoy wearing multiple hats.

I like when I have my hands in all of the jars. I also like making fun of industry jargon. But really, I've learned that I work best when I can see any project from a 30,000 foot view - from there I can dive in to find/produce/connect the creative pieces.

When I'm not working, I am most likely "picking someone's brain" (my favorite thing), getting lost in the matrix of Medium or grabbing a breather in between games of paddleball at the beach.

DSC_7916.jpg

My Ongoing Life To-Do's

• Never stop learning • Support college students/soon-to-be-graduates as they navigate their career paths • Thank the Pixar team for all that they’ve done and continue to do every day • Drink more water